Return to DecisionMaker Publications main menu. Return to Guide contents page Meet the team. Using the DecisionMaker Guide site. Places on the web that interest us
Order your copy of the Guide or other DecisionMaker publications.
A directory of government agencies.
Exercises and worksheets for highschool students.

Search in DecisionMaker

Guide to Parliament and Government
Governor-General's Forword 08
Big Picture 09 onward
Parliament 08 onward
Government 08 onward
Law 09 onward
Talking business
Directories
Citizenship education
Cultural Diversity
Pacific Citizens' publications
Economic Transformation
Tonga-NZ 1950
Other services
Education resources for social science
Registration
Help
Links
Advertise with us
About us
DecisionMaker Group
Asia Pacific Economic News
Asia Pacific Films
DecisionMaker Publications
DecisionMaker Tours
DecisionMaker Research & Evaluation Consultants
Centre for Citizenship Education
Publication proposals
Order publications
Sitemap
 
Archives
Governor-General's Foreword
Big Picture 06 onward
Parliament 05 onward
Government 05 onward
Law 06 onward
Introductions 02-05
Big Picture 02-05
Parliament 02-05
Government 02-05
Law 02-05
How Participation Works 03
How Consultation Works 03
Pacific Citizens Lifting our game 03
 

Talking business

by Anthony Haas

 

Tourism advice to incoming ministers


November 04, 2008

The key message for new government ministers from the CEO of Destination Marlborough, Dominic Moran, is to take the tourism industry seriously as NZ’s largest export sector.

Briefings to incoming ministers could help government decide on the centre’s share of the investment needed for local tourism growth.

Wine Marlborough marketer Marcus Pickens says it is time to treat the tourism sector with more seriousness nationally and regionally. He says now is the ideal time to invest in our tourism sector at a regional level, and take advantage of views such as that of the UK based travel operator who ranked Marlborough as being one of the world’s top 10 wine destinations.

Mr Pickens speculates that Marlborough’s wineries and associated activities would collect a large share of tourism dollar spend in the region. Investment in regional tourism would greatly assist us in encouraging highly skilled people to work in our cellar doors, in our wineries in marketing positions and as tour operators in Marlborough he says.

Marlborough Portage Resort co-owner Dain Simpson says central government should resource local government to do sustainable and other things of national importance it wants done locally, such as recycling rubbish. Marlborough District Council lacks the funding it needs to maximize rubbish recycling. Dain Simpson calls for a fundamental review of local government financing to align functions with funding. He advocates a whole of government approach to improving tourism production and marketing.

On the campaign trail Mr Key and Labour leader Helen Clark both advocated accelerated spending on infrastructure to help manage NZ’s response to the international financial crisis. This would contribute to tourism development.

National Party Leader John Key has gone further, and confirmed that if Prime Minister he would take the ministerial tourism portfolio.

But Mr Key’s media release on tourism did not comment on whether he would increase the Tourism New Zealand budget – an investment called for by Dr Moran.

“It is premature to be commenting on tourism funding issues” a media spokesman for Mr Key told Asia Pacific Economic News.

Mr Key’s media release said there are many opportunities for New Zealand to forge ahead in tourism – “provided we take a focused co-ordinated approach to our international activities”.
“That’s why I believe there would be an obvious role for me to use the office of Prime Minister to pro-actively advance the cause of the New Zealand brand by leading our marketing activities.
“As part of that I will ensure that all our international agencies, be they Tourism New Zealand, New Zealand Trade & Enterprise, or the Ministry of Foreign Affairs & Trade, all work more closely together, effectively as the external arm of “NZ Inc’.”

Dr Moran says “What is needed is a tourism task force team that has senior cabinet members in addition to the Minister of Tourism so that the industry needs are not relegated to about number 20 on the list of priorities”.

He says:
• Tourism NZ needs more funding - but carefully focused on key markets (not necessarily China but certainly our traditional performing markets)
• NZ’s environmental promises must be better delivered in simple ways e.g. recycling, litter, public toilets etc. Carbon credits don’t fix these things!
• Destination management must be supported in the regions. We must up skill our service and hospitality sectors and support local government in providing appropriate infrastructure to support tourism and community development.

Advice communicated to officials now drafting BIMs for use as soon as the new government is formed, can have an influence on policy and administration.

The CEOs of government agencies use this time of transition between Parliaments to gather judgments and information incoming ministers need to know.

Ministry of Tourism research shows there is a clear decline underway in tourism activity that is affecting New Zealand and many other countries around the world.

Dr Moran wish for new ministers to take the industry seriously as NZ’s largest export sector, rather than just using it for “feel good PR” when it suits, may prove to be advice incoming ministers want to use.


Affiliated programs Sitemap Privacy Accessibility Terms of use

Search powered by Google New Zealand W3C HTML Guidelines

Copyright © 2006 Asia Pacific Economic News Ltd. All rights reserved. Users of the Guide are free to make copies or entire pages for personal or educational use, but not for commercial purposes. Copies of individual photos or ilustrations may not be made without the permission of the copyright holders. Use of this website signifies your agreement to the Terms of Use.