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Talking business

by Anthony Haas

 

Tourism NZ asks Key for talks to develop a bold plan of action

17 Dec 2008

The Tourism Board (TNZ), chaired by businessman Greg Muir, wants to meet John Key, Prime Minister and Minister of Tourism” “to develop a bold plan of action”.

The Ministry of Tourism CEO Ray Salter says there are investment options, “including new marketing investment through TNZ that could ensure that tourism can contribute to our country’s response to the current economic situation”.

TNZ’S Briefing to the Incoming Minister (BIM) of Tourism suggests countering immediate
falls in arrivals with extra promotion in the domestic market, and international markets that are holding up – UK and Australia.

The Ministry of Tourism briefing says Australia and possibly the United Kingdom are international source markets that could play a lead role in a tourism response strategy.

The tourism BIM from the Ministry of Tourism says tourism has the potential to generate economic activity relatively quickly. This may complement other stimulation initiatives such as infrastructure investments that have longer timeframes.

“Tourism also offers the potential for economic stimulation activity to target small to medium enterprises which make up much of the sector, and to distribute economic activity to regions that may be difficult to assist by other means.”

The Associate Minister of Tourism, Jonathan Coleman, told the Inbound Tourism Operators Council (ITOC) the fact that the Prime Minister is also the Minister of Tourism shows the industry how seriously the Government takes it and the contribution it makes to the economy.

"We will be working closely with Tourism New Zealand to make sure we are putting as many resources as possible into the front line marketing effort to get maximum bang for our buck."

"Our environmental policy will protect the resources that tourism providers rely on - clean water, clean air and unique landscapes."

Our intention to review the Department of Conservation's approach to concessions is one example of how we can make sure the public sector supports private initiatives.

Mr Coleman said the proposed bill that aims to streamline and simplify the Resource Management Act will remove unnecessary red tape and compliance that hinder sensible development.

He said the Government can make sure that it doesn't hinder the efforts of the largely small and medium-sized businesses that are the bulk of the tourism operators in New Zealand. "We want the private and public sectors to work together to develop the industry further.

The Minister said that the Government will ensure that all its internationally focussed agencies - tourism, trade and enterprise, and foreign affairs - work together effectively, and work effectively with the private sector.

Since Mr Coleman’s ITOC speech the release of BIMs from nearly 40 government agencies shows the relevance of other ministers to tourism – and some of the challenges other agencies pose for tourism.

In their briefing to the incoming Minister of Infrastructure an interagency group, including the Ministry of Economic Development (MED), explores how officials can assist the government take an integrated approach to infrastructure policy. The Ministry of Tourism briefing says “Tourism sector needs are frequently overlooked in core infrastructure planning as visitors pass through rather than being a ‘resident’ stakeholder group.”

MED – in which the Ministry of Tourism is housed - says it is there to help firms and the internationalisation of NZ – and to support regional development strategies.

MED is working across government to get a better understanding of the impact of the financial crisis on business.

MED echoes the OECD and other complaints that NZ public investment in business development is too fragmented and thinly spread, leading to duplication and clutter.

The Ministry of Fisheries (MFish) says officials from key agencies want a natural resources sector, partly because it is important to tourism - but the Ministry of Tourism is not in the interagency work group.

Destination Marlborough CEO Dr Moran had said before the election “What is needed is a tourism task force team that has senior cabinet members in addition to the Minister of Tourism so that the industry needs are not relegated to about number 20 on the list of priorities”.

Part of the local voice is being heard!

Find out more through the links section of www.decisionmaker.co.nz, where all the BIMs to the incoming ministers in the Key and Clark governments in 2008 and 2005 are being brought together.

Follow some of the ministerial reaction at www.beehive.govt.nz
.
Enjoy your holiday reading – and use the BIMs to find what officials are saying that could affect you.

 


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